ENCHANTMENT BY GUY KAWASAKI

A couple of months ago I was sent a new book-ENCHANTMENT: the art of changing hearts, minds, and action by Guy Kawasaki. If you don’t know Guy you live under a rock, so here is a bio. He is a leading speaker on the topics of being entrepreneur and innovation.  I have been apart of the alltop.com ministry blog community for a few years that he founded.

The heart of the book is how to influence what people will do while maintaining the highest standards of ethics. The book explains when and why enchantment is necessary and then the pillars of enchantment: likability, trustworthiness, and a great cause.  The next topics are launching, overcoming resistance, making enchantment endure, and using technology. There are even special chapters dedicated to enchanting your employees and your boss.

Jump on facebook and take this test to see how enchanting or GREAT you are.

The reason I wanted to read this book and why I think you should care is the vision applies to people in business, people in ministry, people in the non profit world, and anyone who interacts with people (that’s pretty much all of us).

Name: Enchantment: The Art of Changing Hearts, Minds, and Actions
Page count: 224
Suggested retail price: $US 26.95, BUT I FOUND IT FOR $13 ON AMAZON. Check it out on Amazon.com
Year of first printing: 2011
ISBN: 9781591843795

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